Oftentimes in real estate we hear the word location, location, location, and although in Real Estate location is extremely important. The Giambra Team challenges the status quo that location is the most important thing to consider when thinking about real estate, and rather our focus should actually be on the the word relationship, relationship, relationship. Now every Realtor has a story so here’s a short story about how our team recently helped one of our newest client relationships.
Before we talk about the relationship with the client, I need to talk about the relationship that we have with the client's friend. It’s commonplace in real estate that a lot of the deals that come across any Realtor's desk are some sort of referring source. Now that could be a lender, it could be a home Inspector, or it could be a lawyer who you often refer to your clients who are transacting too. It could also be somebody at church, or the gym, or school, but more times than not it’s your friends and your family that are the most valuable referral sources. And this makes sense because as a Realtor, our families know more than anyone else how hard (and often) we actually work and they are happy to refer us to people within their networks to provide the level of surface consumers deserve. So fast forward.
I know this guy from being in real estate the last 11 years and for the sake of the story will call him William. And William is an absolute real estate legend. He’s a local investor who probably has more equity in his 150 unit real estate portfolio than most private equity firms have in their portfolios. Although William is one of those guys who doesn’t believe in “selling” we have worked with him in the past and built a really solid relationship as a trusted Realtor partner, and he CONSTANTLY refers deals our way. Fast forward again, William is very good friends with this woman and for the sake of the story, we’ll call her Sharon. Williams and I both work out at the same time of the day at the same gym and although William has 30+ years on my he is way more consistent about his regiment than most. And since Sharon and Williams have been working out together for over 20+ years naturally we have become friendly with Sharon.
Sharon is an older person, well educated, and her background is an academic role at a local University. Sharon is also a widow, she doesn’t have any children, lost one of her brothers years ago after a freak accident, and is her fathers’ (90+ years old) primary caregiver which means, she takes him to the dentist, the doctors, makes sure he has clean clothes, and food, and takes his medicine, and to put it more simply, so that he enjoys the rest of his life as best as possible. In addition, her father was also a Real Estate Investor. Towards the end of Sharon’s father's professional career, he acquired and accumulated a bunch of real estate, some homes, and some vacant land.