On Real Estate

We're Hiring!

Written by Michelle Giambra | Mar 1, 2023 5:00:00 AM

We are looking for a Marketing Generalist with a growth mindset to join our real estate team! We need someone to spearhead our marketing initiatives by executing a pre-existing strategic plan and reporting on its performance. 

Are you a Buffalo-based marketing professional with experience in graphic design, content, and branding? Do you consider yourself to be a self-starter? Maybe you even have an interest in real estate? If this sounds like you, you might be a great fit for the Marketing Generalist role with The Giambra Team!

This role entails managing a variety of projects, including but not limited to implementing marketing automation (email campaigns), website management (webflow), social media (Instagram, Facebook, etc.), graphic design (Adobe XD and Canva), and print marketing (Signage, brochures, business cards, etc.). Our new Marketing Generalist is also responsible for content distribution across various platforms from our contracted content creators to support our lead generation and brand awareness efforts.

The ideal candidate is comfortable multitasking, handling deadlines, and is good at prioritizing tasks under minimal supervision. To succeed in the role, you must be tech-savvy, detail-oriented, and an effective communicator! We’re looking for someone who can own this role right off the bat, has a team mindset, excellent organizational and communication skills, and is passionate about providing high quality branded content

At The Giambra Team, our vision is to make every real estate transaction inclusive, transparent, and rewarding! If this is a sentiment that resonates with you, you might be a good fit for our team! We want our new Marketing Generalist to believe in our mission, our team, and be our “brand guardian” by ensuring that ALL marketing materials encompass these values!

Responsibilities:

  • Assist with coordination and implementation of marketing strategies and campaigns, including creating engaging content that targets our demographic
  • Contribute to social media and content calendars by managing the production of interesting and shareable content including reel videos, instagram stories, feed posts, etc.
  • Produce a monthly email newsletter through Hubspot
  • Ensure that regular web content updates are performed and checked for accuracy and brand consistency
  • Track relevant KPI metrics using analytics tools, meta business suite, instagram insights, etc. and report to senior management on campaign effectiveness
  • Assist with email marketing and print campaigns
  • Stay up-to-date with social media and marketing trends and best practices
  • Support senior management and real estate salespeople with all branded materials such as branded merch, client appreciation events (signage, invitations, etc.), headshot coordination, podcast assistance, etc.

Requirements:

  • Bachelor’s degree in Business, Marketing, Communications, or a related field
  • 2+ years of experience in Marketing, Advertising, Graphic Design, and/or Content Creation
  • Proven experience with Adobe Creative Suite (Adobe XD or something comparable is a must for this role!)
  • Experience with social media marketing (platforms: Facebook, Instagram, Twitter, YouTube)
  • Knowledge of CMS, such as WordPress, Webflow, and Squarespace
  • Familiarity with analytics tools (Google Analytics, Meta Business Suite, etc.)
  • Strong copywriting, editing, and proofreading skills
  • Excellent self-motivation and organizational skills

Additional Qualifications:

  • Knowledge of Hubspot
  • SEO and keyword research
  • Adobe Premiere and Photoshop
  • Podcast experience
  • Event planning
  • Videography